Chelsea in Bloom

With the Chelsea flower show comes Chelsea in Bloom, the annual floral themed competition for the Sloane-Kings road retailers. This year's theme of 'thedecades' let  retailers look back at brand heritage to create inspirational floral schemes. 

Favourites include: Hackett's paint brush detailing hidden in reef surrounding doors, Kate Spade's 60s fashion tribe windows and Hobbs floral pooch display. 

There was an overriding theme of The Great Gatsby in displays (as seen at Browns, top image) as retailers were inspired by the recent release. 

This was my first visit to the event, that I was asked to shoot for wgsn, however I do think ill be returning next year.