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Wednesday 29 May 2013

The Great Gatsby: Harrods, London

Baz Luhrmann's film adaptation of The classic book, The Great Gatsby is out in British cinemas this month. Brands such as Moët and Tiffany played big parts in advertising for the film, which wouldn't have been able to be produced with out the integration. Harrods has used actual dresses from the set wardrobe, giving the scheme an exclusive/exhibition feel. The windows have used mannequin movement and screens presenting the movie theatre trailer to really bring it to life.

After seeing the window display and film last week, I totally recommend both for a bit of jazz age inspiration!






Fendi: Sloane Street, London

 Fendi's current London windows for the Selleria product range which each feautres a horse emblem. Ponies and Handbags... What more could a girl want? 

Tuesday 28 May 2013

Chelsea in Bloom


With the Chelsea flower show comes Chelsea in Bloom, the annual floral themed competition for the Sloane-Kings road retailers. This year's theme of 'thedecades' let  retailers look back at brand heritage to create inspirational floral schemes. 

Favourites include: Hackett's paint brush detailing hidden in reef surrounding doors, Kate Spade's 60s fashion tribe windows and Hobbs floral pooch display. 

There was an overriding theme of The Great Gatsby in displays (as seen at Browns, top image) as retailers were inspired by the recent release. 

This was my first visit to the event, that I was asked to shoot for wgsn, however I do think ill be returning next year.












Sunday 19 May 2013

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Currently interning and entering final year of BA study, it's only natural to start blogging about the adventures and experiences working with the leading trend forecasting resource site, WGSN and studies at LCF.  inShowinsight to the world of visual display. Enjoy x